Compare/Updated Oct 26, 2026, refreshed every trading day
GOOG vs AMZN
Alphabet Inc. against Amazon.com, Inc.: 4 years of returns, risk and today’s technical read, from Kavout’s own data.
GOOG did better over the period: $1,000 invested on Oct 28, 2022 would be worth $3,316 today, versus $2,398 for AMZN, representing total returns of 231.6% and 139.8%, respectively. GOOG also led over three years, +130.0% versus AMZN’s +93.6%, and over the past year, +26.0% versus +13.8%. The advantage came with slightly lower risk: GOOG’s 12-month volatility was 31.1%, compared with 34.7% for AMZN. Both experienced substantial drawdowns, with GOOG falling 29.4% and AMZN 30.9% during their stated worst periods. Recent performance is mixed: AMZN led over one and three months and YTD, while GOOG led over six months and one year. Their daily moves were moderately correlated at 0.598, so holding both provided diversification, though GOOG historically outperformed overall with lower volatility.
- Price is below its 200-day average ($339); 50-day at $340.
- RSI 31, neutral. Supertrend says sell. ADX 18, so the trend is weak.
- Price is above its 200-day average ($243); 50-day at $256.
- RSI 43, neutral. Supertrend says buy. ADX 14, so the trend is weak.
Head to head
Which has returned more, GOOG or AMZN?
GOOG beat AMZN in 24 of the last 48 months; AMZN won the other 24. The typical monthly gap was 4.38 points.
Total return by period
Which is riskier?
GOOG: Feb 4, 2025 to Apr 8, 2025; AMZN: Feb 4, 2025 to Apr 21, 2025
- 0.598
- correlation of daily moves, 4 years
- 0.55
- GOOG move per 1% in AMZN
- 0.564
- correlation, last 12 months
Month by month
Of the last 48 months. The typical gap was 4.38 points.
When did they diverge?
| Month | GOOG | AMZN | Gap |
|---|---|---|---|
| September 2025 | +14.2% | -4.1% | +18.28 pts |
| November 2025 | +13.6% | -4.5% | +18.11 pts |
| February 2024 | -1.4% | +13.9% | -15.32 pts |
| July 2026 | +0.9% | +13.9% | -13.01 pts |
Where the numbers come from. 1000 daily adjusted closes per fund from the Kavout market-data API, dividends included. Signals and indicators are Kavout’s own, refreshed nightly. Every figure is calculated from those adjusted closes.
Holdings and fees
What do you actually own with GOOG and AMZN?
- Price
- $317.28
- Price
- $248.00
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