Is Alibaba overvalued or undervalued?

Dec 2, 2023 | Stock Analysis

Alibaba Group Holding Limited (NYSE:BABA), a leading Chinese e-commerce and cloud computing company, has been subject to intense scrutiny regarding its valuation. Various analysts and investors have posed the question: Is Alibaba undervalued or overvalued? This report aims to provide a comprehensive analysis of Alibaba’s stock based on the provided information, with a focus on valuation metrics, analyst opinions, and market trends.

Analysis of Alibaba’s Business Model and Financials

Alibaba’s complexity as a conglomerate with diverse business units and investments complicates the valuation process. However, the company’s dominance in e-commerce and cloud computing in China is comparable to Amazon in the United States, suggesting a strong market position (Seeking Alpha). Despite this, Alibaba has faced regulatory headwinds, including a record fine of 18 billion yuan ($2.75 billion) for anti-monopoly violations, which have impacted investor sentiment and the stock price (Forbes).

Valuation Metrics and Analyst Opinions

Several valuation metrics and analyst opinions suggest that Alibaba may be undervalued. A deep dive into the company’s valuation estimates the stock to be approximately 42% undervalued (Yahoo Finance). Morningstar’s 5-star rating and a fair value estimate based on a projected revenue compound annual growth rate of 7% for the next 10 years also point to Alibaba being undervalued (Morningstar).

Analysts have set price targets indicating a potential upside of over 30%, with some forecasts suggesting a 48.82% upside based on a 12-month stock forecast. The average twelve-month price prediction for Alibaba Group is $129.20, with a high price target of $150.00 (MarketBeat). These price targets provide a positive outlook for the stock, despite the regulatory challenges and market uncertainties.

Market Trends and Competitive Position

The competitive landscape and market trends are pivotal in evaluating Alibaba’s valuation. Alibaba’s decision to scrap the spin-off of its cloud business and the recent downgrade by Morgan Stanley have led to a decrease in the stock price, with U.S. shares slipping 1.5% to $73.7 in premarket trading, marking a fresh one-year low (Reuters). This decline in stock price may present an opportunity for investors if the company’s fundamentals remain strong. Furthermore, Alibaba’s forward Price-to-Earnings (PE) ratio was 7.62, according to LSEG estimates, which is relatively low compared to its historical averages and peers in the e-commerce and tech sectors. A low PE ratio can indicate that the stock is undervalued relative to its earnings potential.


Based on the provided data and analysis, it is reasonable to conclude that Alibaba Group Holding Limited’s stock appears to be undervalued. The company’s strong market position in e-commerce and cloud computing, coupled with favorable analyst price targets and a low forward PE ratio, support the argument for undervaluation. However, investors must consider the regulatory risks and market volatility that could affect Alibaba’s future performance. While the stock may be undervalued, it is crucial for investors to conduct their due diligence and consider the broader economic and regulatory environment in which Alibaba operates. The company’s ability to navigate these challenges and maintain its growth trajectory will be critical in realizing the potential upside in its valuation.

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